The biggest billboard in New York City’s Time Square has been gifted to the New South Wales Rural Fire Service as a way to thank firefighters from Australia, Canada, New Zealand and the United States for their efforts during the horrific bushfire season.
“We wanted to say a big ‘thank you’ to the incredible firefighters and community members who have done so much over the last few months,” The RFS wrote on social media.
“It's been a mammoth effort from firefighters from all agencies, across all states and territories, and from the US, Canada and NZ.
“And when we say a big thank you, we mean big.
“Thanks to a very kind donation of ad space from Silvercast, we've taken the message to a 70 foot high billboard in NYC!”
Check it out!