It's the year of the collab for Ed Sheeran, following the release of his new album No.6 Collaborations Project, but this latest joint venture, is far from what you'd expect!
The UK singer songwriter has joined up with Tomato Sauce makers Heinz, to release an exclusively branded Ketchup, aptly named Edchup!
We aren't really sure why this is happening, but the ad is fun and Edchup is a good pun, so head to Woolworths from TODAY to grab your very own!