We have all seen the tragic images which have surfaced over the last few months during what is being named as the worst bushfire crisis in history.
Kangaroo Island has been one of its many victims.
The islands businesses have taken a multi-million dollar hit as the tourism industry deals with thousands of travel plan cancellations over the past week.
"The bushfires have caused a significant impact to the community and our thoughts are with the businesses and families who have lost homes and livelihoods as a result of the fires," said local business owner, Tony Coppins.
“The tourism industry on Kangaroo Island employs families of the farming community and, by supporting the tourism industry is one way you can help the community".
Kangaroo Island is very much open for business with most of the island unaffected by the fires, and there are a number of great experiences ready for tourists to visit.
From today, Kangaroo Island Connect is providing a 50% discount for return ferry travel to encourage tourism back on Kangaroo Island which works out to be only $25 per person.