Can a couple of curious explorers reunite Australia with the rest of the world? Apparently anything’s possible with the help of Lamb.
Question: What’s more quintessentially Aussie than a juicy lamb chop? Answer: A sense of humour
The We Love Our Lamb Campaign has once more nailed it, this time celebrating Australia reuniting with the rest of the world after years of isolation.
The annual release of the Meat & Livestock Australia (MLA) summer ad for lamb takes a dig at the absurdity of the pandemic, in particular the federal Government's international travel restrictions, instead providing lamb is "the antidote" to put Australia back on the map.
This years iconic commercial, titled “The Lost Country of the Pacific” is told through the lens of an explorer and their protege, as they explore the world outside 'fortress Australia'.
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