We all know Taylor Swift is the queen of the PR spin and it also seems she's the queen of the marketing plan too!
Swifty just announced a super clever way she's going to convince us to get all four versions of her upcoming album 'Midnights'.
Each one has a different part of a clock on the back of it and when put together it tells the tick-tock Taylor time...
Well, we have no choice now!
Taylor's new album 'Midnights' drops on October 21.
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