Following the popularity of the Coles Little Shop Collectables and now Woolworths with their new Ooshies, a couple of designers have called out the Supermarkets in a now-viral photo campaign.
Future Landfill, thought up by designers Alex Wadelton and Tom Whitty, have a petition running to demand the supermarkets rethink promotions involving small plastic toys.
A.B & Ben caught up with Wadelton this morning to talk about their campaign and what kind of impact these small toys have on the environment.